Explore all aspects of digital marketing with this accessible guide which blends theory, research, practice and application and includes a wide range of international case studies.
Explore all aspects of digital marketing with this accessible guide which blends theory, research, practice and application and includes a wide range of international case studies.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Annmarie Hanlon teaches Digital and Social Media Marketing at the Cranfield School of Management and is a practitioner working on digital marketing strategy and social media projects with regional, national and international organisations. Originally a graduate in French and Linguistics, she subsequently gained a Masters in Business Administration, focusing on marketing planning. She studied for the Chartered Institute of Marketing Diploma for which she won the Worshipful Company of Marketors' award for the best worldwide results. As an early adopter, working in 'online marketing' since 1990, Dr Hanlon is a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketors. A past winner of the Mais Scholarship, her research interests include the strategic use of digital marketing and social media in organisations, differences in practice between generations and ethical issues in practice. Annmarie's SAGE textbooks include Digital Marketing, Strategic Planning and Integration and The Digital Marketing Planner. Follow her updates on Twitter @AnnmarieHanlon
Inhaltsangabe
List of Cases List of Figures List of Tables About the Author Preface to the Third Edition Acknowledgements Praise for DIgital Marketing Online Resources Part 1: Digital Marketing Essentials Chapter 1: The Digital Marketing Environment Chapter 2: The Digital Consumer Part 2: Digital Marketing Tools and Channels Chapter 3: Content and Email Marketing Chapter 4: Websites, SEO and Paid Adverts Chapter 5: Social Media Marketing Chapter 6: Online Communities Chapter 7: Mobile Marketing Chapter 8: Marketing in the Metaverse Part 3: Digital Marketing Strategy and Planning Chapter 9: Digital Marketing Audit Chapter 10: Digital Marketing Strategy and Objectives Chapter 11: Building the Digital Marketing Plan Part 4: Digital Marketing Management Chapter 12: Managing Resources and Reporting Chapter 13: Digital Marketing Metrics and Analytics Chapter 14: Digital Marketing Disruption and Transformation References Index
List of Cases List of Figures List of Tables About the Author Preface to the Third Edition Acknowledgements Praise for DIgital Marketing Online Resources Part 1: Digital Marketing Essentials Chapter 1: The Digital Marketing Environment Chapter 2: The Digital Consumer Part 2: Digital Marketing Tools and Channels Chapter 3: Content and Email Marketing Chapter 4: Websites, SEO and Paid Adverts Chapter 5: Social Media Marketing Chapter 6: Online Communities Chapter 7: Mobile Marketing Chapter 8: Marketing in the Metaverse Part 3: Digital Marketing Strategy and Planning Chapter 9: Digital Marketing Audit Chapter 10: Digital Marketing Strategy and Objectives Chapter 11: Building the Digital Marketing Plan Part 4: Digital Marketing Management Chapter 12: Managing Resources and Reporting Chapter 13: Digital Marketing Metrics and Analytics Chapter 14: Digital Marketing Disruption and Transformation References Index
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