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This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today's leading media, telecommunications, and information technology companies.

Produktbeschreibung
This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today's leading media, telecommunications, and information technology companies.
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Autorenporträt
Richard A. Gershon is Professor Emeritus in the School of Communication at Western Michigan University, USA.