Digital on-Screen Graphic
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A digital on-screen graphic (known in the UK and New Zealand by the acronym DOG; in the US and Canada as a bug; and in Australia as a watermark) is a watermark-like station logo that many television broadcasters overlay over a portion of the screen-area of their programs to identify the channel. They are thus a form of permanent visual station identification, increasing brand recognition and asserting ownership of the video signal. In some cases, the graphic also shows the name of the current program. Some networks use an on-screen graphic to advertise later programs in the day's television…mehr

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Produktbeschreibung
A digital on-screen graphic (known in the UK and New Zealand by the acronym DOG; in the US and Canada as a bug; and in Australia as a watermark) is a watermark-like station logo that many television broadcasters overlay over a portion of the screen-area of their programs to identify the channel. They are thus a form of permanent visual station identification, increasing brand recognition and asserting ownership of the video signal. In some cases, the graphic also shows the name of the current program. Some networks use an on-screen graphic to advertise later programs in the day's television schedule this is generally displayed after the opening, during in-program credits, and when returning from a commercial break. The graphic identifies the source of programming even if it is time-shifted that is, recorded to videotape, DVD, or via a digital personal video recorder such as TiVo by possibly station identification. Many of these technologies allow viewers to skip or omit traditional between-programming station identification; thus the use of a DOG enables the station or network to enforce brand-identification even when standard commercials are skipped.