Digital Presences of Organizations

Herausgeber: Pinède, Nathalie; Mpondo-Dicka, Patrick; Massou, Luc

• Gebundenes Buch

Produktbeschreibung

Organizations communicate in complex and various ways, and the context is mainly characterized by the pervasiveness of the digital ecosystem, including the Web, social networks and the Internet of data. However, its information delivery cannot overlook the requirements of multicultural communications at a variety of levels. Digital Presences of Organizations highlights the communication roadblocks faced by organizations as they emerge, arising not only from issues encountered on their own websites, but also as they construct online narratives. This multi-faceted and multi-strategy digital presence of organizations is addressed via three main thematic axes. The first focuses on differentiated strategies (content, services, interaction) that can be observed depending on the types of organizations and their users. The second examines the cultural dimension of websites, ranging from the local to the global. Finally, the third focuses on the role of narration in organizations' online communication strategies.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Wiley
• Seitenzahl: 368
• Erscheinungstermin: 13. August 2024
• Englisch
• Abmessung: 234mm x 156mm x 22mm
• Gewicht: 694g
• ISBN-13: 9781789451047
• ISBN-10: 1789451043
• Artikelnr.: 71163767

Autorenporträt

Nathalie Pinède is Professor of Information and Communication Sciences at Bordeaux Montaigne University, France. Luc Massou is Professor of Information and Communication Sciences at the University of Lorraine, France. Patrick Mpondo-Dicka is a lecturer in Information and Communication Sciences at the University of Toulouse - Jean-Jaurès, France.