Andere Kunden interessierten sich auch für
![Multi-Platform Advertising Strategies in the Global Marketplace]( "Multi-Platform Advertising Strategies in the Global Marketplace")
Multi-Platform Advertising Strategies in the Global Marketplace239,99 €![Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace]( "Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace")
Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace207,99 €![Exploring the Cultural Logic of Translocal Marketplace Cultures]( "Exploring the Cultural Logic of Translocal Marketplace Cultures")
Exploring the Cultural Logic of Translocal Marketplace Cultures44,99 €![Navigating the Career Marketplace]( "Navigating the Career Marketplace")
Navigating the Career Marketplace24,99 €![The Effect of Perceived Privacy on Consumers¿ Behavioral Intentions]( "The Effect of Perceived Privacy on Consumers¿ Behavioral Intentions")
The Effect of Perceived Privacy on Consumers¿ Behavioral Intentions27,99 €![Deception In The Marketplace]( "Deception In The Marketplace")
Deception In The Marketplace195,99 €![The Data Deluge]( "The Data Deluge")
The Data Deluge28,99 €
Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.