Boon Kee Lee

Digital Product Management

Strategic Planning and Market Opportunity

• Gebundenes Buch

Produktbeschreibung

This book equips readers with essential knowledge and skills in digital product management and covers key topics including understanding digital transformation, identifying market dynamics, and developing a comprehensive product strategy. A useful guide for product managers, entrepreneurs, and business leaders.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 288
• Erscheinungstermin: 31. März 2025
• Englisch
• Abmessung: 234mm x 156mm
• ISBN-13: 9781032776712
• ISBN-10: 1032776714
• Artikelnr.: 72004715

Autorenporträt

Lee Boon Kee is a senior lecturer in the Department of Information Systems and Analytics, School of Computing at the National University of Singapore. Boon Kee has thirty years of consulting experience in product management and software development. His research interest is digital product management.

Inhaltsangabe

Table of Contents
1. Digital Product Management Overview
2. Digital Transformation and Market Dynamics
3. Managing Expectations and Stakeholder Dynamics
4. Lessons from Market Successes and Challenges
5. Product Team Model
6. The Digital Product Manager
7. Digital Product Management Framework
8. Defining a Product Strategy
9. Exploring Market Dynamics
10. Navigating Market Opportunities
11. Building a Business Case
12. Developing a Product Positioning
13. Selecting Pricing and Packaging Strategies
14. Crafting a Go-to-Market Strategy
15. The Art of Product Planning
16. Managing Product Requirements and Lifecycles
17. Bridging Strategy with Execution