Boon Kee Lee

Digital Product Management

Managing Product Development, Launch and Support

• Broschiertes Buch

Produktbeschreibung

Focusing on operational excellence, this book takes readers through the practicalities of product development, market launch, and ongoing product support. Perfect for product managers and professionals looking to refine their skills in execution, cross-functional collaboration, and operational growth.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 272
• Erscheinungstermin: 16. April 2025
• Englisch
• Abmessung: 234mm x 156mm
• ISBN-13: 9781041013211
• ISBN-10: 1041013213
• Artikelnr.: 72174430

Autorenporträt

Lee Boon Kee is a senior lecturer in the Department of Information Systems and Analytics, School of Computing at the National University of Singapore. Boon Kee has thirty years of consulting experience in product management and software development. His research interest is digital product management.

Inhaltsangabe

Table of Contents
1. Digital Product Management Overview
2. Leading Product Development
3. Delivering Digital Products
4. Crafting the Marketing Strategy and Campaign
5. Managing Sales Channels and Launching Products
6. Engaging Customer and Designing Seamless Experience
7. Optimizing Digital Experience and Empowering Employees
8. Supporting and Maintaining Products
9. Leveraging Product Analytics for Customer Insights
10. Analyzing Customer Retention and Journey
11. Driving Product Adoption with Analytics Tools
12. Building the Product Operating Model
13. Scaling Product Operations
14. Integrating the DPM Process Groups
15. Leading Ethical Practices in Digital Product Management
16. Driving Continuous Improvement and Innovation