Grant Leboff

Digital Selling

How to Use Social Media and the Web to Generate Leads and Sell More

• Broschiertes Buch

Produktbeschreibung

Understand how the communication revolution has transformed consumer behaviour and how to adapt your selling strategy to the new digital landscape.

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Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 5490
• Seitenzahl: 216
• Erscheinungstermin: 27. September 2016
• Englisch
• Abmessung: 234mm x 156mm x 12mm
• Gewicht: 330g
• ISBN-13: 9780749475079
• ISBN-10: 0749475072
• Artikelnr.: 44030028

Autorenporträt

Grant Leboff is the founder of Sticky Marketing Ltd., a consulting firm that advises clients on sales and marketing strategies, building their brand and positioning it as market leader in their particular sector. A regular speaker at conferences around the world, he is also a contributor to many business magazines and newspapers including The Financial Times. He is also the author of Sticky Marketing and Stickier Marketing (Kogan Page).

Inhaltsangabe

• • Chapter - 00: Prologue - Are You Suffering from Pike Syndrome?;
  • Chapter - 01: Why Embracing the Social Web is Vital;
  • Chapter - 02: How the Sales Role Changes in a Digital Environment;
  • Chapter - 03: Preparing To Go Online;
  • Chapter - 04: The Lead Generation Model in a Digital World;
  • Chapter - 05: Measuring the New Digital Sales Funnel;
  • Chapter - 06: Creating Value - The How and Why of Content;
  • Chapter - 07: The Journey from Engagement to Opportunity;
  • Chapter - 08: Getting Noticed;
  • Chapter - 09: Tools and Platforms;
  • Chapter - 10: Epilogue - The Need for Sales and Marketing to Work Together

Rezensionen

"This book makes sense of so many of the challenges facing salespeople today. It is packed with great advice on how salespeople can use the web and social media effectively. A great book from one of today's thought leaders on sales and marketing." Ben Turner, Managing Director, Association of Professional Sales