Jimmy Schaeffler

Digital Signage

Software, Networks, Advertising, and Displays: A Primer for Understanding the Business

• Gebundenes Buch

Produktbeschreibung

The authoritative guide for executives, operation managers and professionals on digital signage business, implementation, and trends.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 296
• Erscheinungstermin: 30. März 2016
• Englisch
• Abmessung: 235mm x 157mm x 21mm
• Gewicht: 582g
• ISBN-13: 9781138173767
• ISBN-10: 1138173762
• Artikelnr.: 44828807

Autorenporträt

Jimmy Schaeffler is chairman/CSO of The Carmel Group, a telecommunications, computer, and media industries consultant located in Carmel-by-the-Sea, CA, since 1995. The company provides consulting services with focused expertise in cable, satellite, wireless and telephony, and such new, advanced services as VOD, DVRs, HDTV, interactive TV and satellite radio. Schaeffler's insights and views are reported in such publications as Investor's Business Daily, Time Magazine, Business Week and The Wall Street Journal. He is also a regular speaker at NAB, NCTA Cable Show, and CES.

Inhaltsangabe

1. The Big Picture: An Overview of Digital Signage
2. What is Digital Signage?
3. What's Driving Digital Signage?
4. When And Where To Use Digital Signage?
5. Content
6. Who's Right For Digital Signage?
7. How To Chose Your Digital Signage
8. Business Models
9. International Digital Signage
10. Where and How To Start
11. The Future of Digital Signage

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1. The Big Picture: An Overview of Digital Signage 2. What is Digital Signage? 3. What's Driving Digital Signage? 4. When And Where To Use Digital Signage? 5. Content 6. Who's Right For Digital Signage? 7. How To Chose Your Digital Signage 8. Business Models 9. International Digital Signage 10. Where and How To Start 11. The Future of Digital Signage

Rezensionen

"As digital signage grows and is becoming prolific, and has teetering from being a 'technology push' to being a 'market pull' many new suppliers, system integrators, content producers and network operators are getting on the bandwagon. This book is a 'must read' for such companies and those seeking to leverage existing offerings, organization or infrastructure to serve or diversify into this new market." - Lyle Bunn, Principal & Strategy Architect of Bunn Co. and noted authority on the digital signage industry