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Addressing international issues of technological change and considering the implications for broadcasting and electronic media globally, this volume spotlights the impact of digital technology on the structure of broadcasting organizations and regulation; the nature of broadcast content or media programming and delivery; the public's engagement and interaction with broadcasting /social/mobile media; and reshaping revenue models for broadcasters and media organizations.

Produktbeschreibung
Addressing international issues of technological change and considering the implications for broadcasting and electronic media globally, this volume spotlights the impact of digital technology on the structure of broadcasting organizations and regulation; the nature of broadcast content or media programming and delivery; the public's engagement and interaction with broadcasting /social/mobile media; and reshaping revenue models for broadcasters and media organizations.
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Autorenporträt
John V. Pavlik is professor in the Department of Journalism and Media Studies at the School of Communication and Information, Rutgers, the State University of New Jersey.