The general view from literature on the impact of digital technology on the viability of the cinema industry is that most countries have embraced digital technology and this has turned the fortunes of the industry for the better. The technology brings huge savings in terms of transportation and storage of the 35 mm reels and it enables the cinema industry to screen movies on day and date with countries like America. Digital technology is also a tool that is being used to fight piracy which is a major threat not only to the cinema industry but to the whole arts and entertainment industry especially the music industry. The cinema industry in Zimbabwe is still to embrace new technology. Piracy hits the cinema industry in Zimbabwe with the industry struggling to survive in face of huge operating cost like salaries and wages, utility bills and film hire costs and rentals against low cinema attendances.