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This book examines the digital transformation of the sports industry. It explores the digital and technological changes that will shape the sports industry for years to come. Topics covered include digital innovation, AI, machine learning, optimization, data privacy and security, organizational behavior, and globalization.

Produktbeschreibung
This book examines the digital transformation of the sports industry. It explores the digital and technological changes that will shape the sports industry for years to come. Topics covered include digital innovation, AI, machine learning, optimization, data privacy and security, organizational behavior, and globalization.
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Autorenporträt
Jillian McNiff Villemaire is an associate professor at Flagler College, St. Augustine, FL, where she teaches a variety of courses in the Hospitality, Tourism, and Sport Management department. Her primary areas of interest are marketing, communications and social media in the sports industry Haiyan Huang received her Ph.D. in Information Sciences and Technology from The Pennsylvania State University. Before joining Flagler College, Dr. Huang has taught at Michigan Technological University, Purdue University Calumet, and the Pennsylvania State University.