David Rogers (c / o Levine Greenberg Rostan)

Digital Transformation Playbook

Rethink Your Business for the Digital Age

• Gebundenes Buch

Produktbeschreibung

A practical action plan for businesses seeking to adapt and grow in todayâ s digital market.

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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Columbia University Press
• Seitenzahl: 296
• Erscheinungstermin: 5. April 2016
• Englisch
• Abmessung: 235mm x 160mm x 22mm
• Gewicht: 512g
• ISBN-13: 9780231175449
• ISBN-10: 0231175442
• Artikelnr.: 44139718

Autorenporträt

David L. Rogers is faculty director of Columbia Business School's executive education programs in Digital Business Strategy and Digital Marketing and founder of the BRITE (brands, innovation, and technology) conference. He advises global companies such as Google, GE, Toyota, Visa, China Eastern Airlines, Kohler, and Macmillan on digital strategy and has led strategic workshops for executives in hundreds of companies from 64 countries. His most recent book is The Network Is Your Customer (2011).

Inhaltsangabe

Preface
1. The Five Domains of Digital Transformation: Customers, Competition,
Data, Innovation, Value
2. Harness Customer Networks
3. Build Platforms, Not Just Products
4. Turn Data Into Assets
5. Innovate by Rapid Experimentation
6. Adapt Your Value Proposition
7. Mastering Disruptive Business Models
Conclusion
Self-Assessment: Are You Ready for Digital Transformation?
More Tools for Strategic Planning
Notes
Index
About the Author

Rezensionen

"Millions of business executives at all levels are puzzled by how to adapt to the digital world. This book makes the 'solution' to the puzzle quite accessible." - Bill Duggan, author, Strategic Intuition: The Creative Spark in Human Achievement