Samantha Stone

DigitalEthos

Cultivating Authentic Presence and Responsible Influence in the Social Media Age

• Broschiertes Buch

Produktbeschreibung

Succeed in the Online World with Integrity - Elevate Your Brand through an Unwavering Digital Ethos In today's digital age where reputations can be made or shattered in an instant, one key factor separates the leaders from the followers, the visionaries from the imitators - the ability to uphold an ethical, authentic digital ethos that resonates with customers and earns unshakable trust. With "DigitalEthos," you'll gain an actionable framework to harmonize ethical principles with strategic business objectives, empowering you to not only survive but thrive in the ever-evolving virtual landscape. In this groundbreaking book, renowned digital ethics expert Samantha Stone equips you with the mindset and tangible strategies to: ¿ Cultivate an authentic brand narrative built on integrity and purpose beyond profit ¿ Navigate ethical minefields and complex dilemmas with principled decision-making ¿ Implement robust ethical guidelines that safeguard your credibility and consumer trust ¿ Leverage transparency as a potent marketing weapon to forge lasting customer loyalty ¿ Embed a culture of ethical excellence that permeates every facet of your organization ¿ Stay ahead of the curve by proactively addressing emerging moral challenges ¿ Future-proof your business by making integrity a sustainable competitive advantage Packed with real case studies, cutting-edge research, and thought-provoking insights, "DigitalEthos" provides the fundamental framework for constructing an ethical digital foundation built to withstand the test of time. In this new era of radical transparency and rampant distrust of corporations, one key factor will determine which brands claim victory - an immovable digital ethos that earns the ultimate seal of consumer approval through actions, not mere words. Secure your status as an ethical vanguard and trusted industry leader by making morality your new marketing weapon. Read "DigitalEthos" today!

Produktdetails

• Verlag: Samantha Stone
• Seitenzahl: 76
• Erscheinungstermin: 16. Mai 2024
• Englisch
• Abmessung: 229mm x 152mm x 5mm
• Gewicht: 125g
• ISBN-13: 9798869381675
• Artikelnr.: 70715069

Autorenporträt

Samantha Stone is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She's a fast-growth, B2B marketing junkie, author, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies including Netezza, SAP, Ascential Software and Powersoft. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.