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During their term, Juan and Eva Per--n (1946-1955) led the region's largest populist movement in pursuit of new political hopes and material desires. In Dignifying Argentina, Eduardo Elena considers this transformative moment from a fresh perspective by exploring the intersection of populism and mass consumption. He argues that Peronist actors redefined national citizenship around expansive promises of a vida digna (dignified life), which encompassed not only the satisfaction of basic wants, but also the integration of working Argentines into a modern consumer society. Winner of the 2013 Book Prize in the Social Sciences awarded by the Southern Cone Studies Section of the Latin American Studies Association.