Dimensions Of Brand Equity (a Comparative Study Of Coke And Pepsi) - Zubair, Nandana; Wadood, Zainab
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Brand Equity Analysis - A comparative study of Pepsi and Coca Cola is done to analyse the elements/factors effecting the brand equity of both these organizations.The research cover various statistical tools in order to draw appropriate results which will in future help other beverage organizations in understanding what Pepsi and Coca Cola did right with their brands in the present markets, helping them to establish their own identity.

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Produktbeschreibung
Brand Equity Analysis - A comparative study of Pepsi and Coca Cola is done to analyse the elements/factors effecting the brand equity of both these organizations.The research cover various statistical tools in order to draw appropriate results which will in future help other beverage organizations in understanding what Pepsi and Coca Cola did right with their brands in the present markets, helping them to establish their own identity.
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Autorenporträt
Nandana Zubair, Masters in Business Administration ( Marketing) from Air University, Islamabad, Pakistan and Zainab Wadood, Bachelors in Business Administration ( Marketing) from Air University, Islamabad, Pakistan.