Direct Mail in the Digital Age - Grensing-Pophal, Lin
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"This book examines and explains both email and traditional direct mail in theory and in practical terms so small-business owners can figure out how best to reach customers. It looks at the pros and cons of each and explains how to choose and use available tools to get your business noticed."--Cover p. [4].

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Produktbeschreibung
"This book examines and explains both email and traditional direct mail in theory and in practical terms so small-business owners can figure out how best to reach customers. It looks at the pros and cons of each and explains how to choose and use available tools to get your business noticed."--Cover p. [4].
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Autorenporträt
Lin Grensing-Pophal has written many business and employee management articles for general and trade publications, and is the author of five books published by Self-Counsel Press. She is accredited through the International Association of Business Communicators and the Society for Human Resource Management, and is a member of the American Society of Journalists and Authors.