Jeffrey Montez De Oca

Discipline and Indulgence

College Football, Media, and the American Way of Life During the Cold War

• Gebundenes Buch

Produktbeschreibung

Discipline and Indulgence demonstrates how American popular culture during the early Cold War (1947–1964), especially college football, addressed the nation’s postwar affluence and consumerism and their effects on the population by integrating men into the economy of the Cold War as workers, warriors, and consumers. It assesses the period’s institutional linkage of sport, higher education, media and militarism and finds connections of contemporary sport media to today’s War on Terror.

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Produktdetails

• Verlag: Rutgers University Press
• Seitenzahl: 188
• Erscheinungstermin: 31. Juli 2013
• Englisch
• Abmessung: 229mm x 157mm x 18mm
• Gewicht: 376g
• ISBN-13: 9780813561271
• ISBN-10: 0813561272
• Artikelnr.: 36840130

Autorenporträt

Montez de Oca, Jeffrey

Inhaltsangabe

Acknowledgments
1. Introduction
2. Fortifying the City upon a Hill: College Football and Cold War
Citizenship
3. Duck Walking the Couch Potato: Exercise as Therapy for a Consumer
Society
4. The Best Seat in the Ballpark: Lifestyle and the Televisual Event
5. Fordism in the Airwaves: The NCAA's Use of Market Regulations to Control
College Athletics
6. From Neighborhood to Nation: Geographical Imagination of the Cold War in
Sports Illustrated
7. Conclusion
Appendix: Note on Methodology
Notes
References
Index