Discounts as a Marketing Tool in Fashion E-commerce (Russia & Sweden) - Ilicheva, Elena
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Discounts as a marketing tool for attraction and retention of customers in e-commerce through the example of a comparative analysis of the specificity of fashion e-shops in Russia and Sweden. The author opens many marketing secrets and gives recommendations for new players on the Russian and Swedish online fashion markets. This book consists many useful pictures, schemes and tables with data of analysis.

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Produktbeschreibung
Discounts as a marketing tool for attraction and retention of customers in e-commerce through the example of a comparative analysis of the specificity of fashion e-shops in Russia and Sweden. The author opens many marketing secrets and gives recommendations for new players on the Russian and Swedish online fashion markets. This book consists many useful pictures, schemes and tables with data of analysis.
Autorenporträt
Elena Ilicheva, doctora en diseño de moda y experta en marketing de moda. Vive en Suecia, pero viaja constantemente entre Rusia y los países escandinavos.