Discrete Brand Choice Models - Zhu, Liyu
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In this book, we study brand choice problem via the following three perspectives: a company`s market share management, introduction of customers with different perspectives, and an analysis of an application domain which is illustrative of these issues. Our contributions following these perspectives include: (1) development of a stochastic differential-jump game (SDJG) model forbrand competition in a specific situation wherein market share is modeled by a jump-diffusion process, (2) a robust hierarchical logit/probit model for market heterogeneity, and (3) applications of logit/probit model to…mehr

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Produktbeschreibung
In this book, we study brand choice problem via the following three perspectives: a company`s market share management, introduction of customers with different perspectives, and an analysis of an application domain which is illustrative of these issues. Our contributions following these perspectives include: (1) development of a stochastic differential-jump game (SDJG) model forbrand competition in a specific situation wherein market share is modeled by a jump-diffusion process, (2) a robust hierarchical logit/probit model for market heterogeneity, and (3) applications of logit/probit model to the dynamic pricing problem occurring inproduction-inventory systems with jump events. Our researchexplores the use of quantitative method of operations research tocontrol the dynamics of market share and provides a precise estimation method to integrate more detail information in discrete brand choice models.
Autorenporträt
Liyu Zhu received a Ph.D. in operations research from the School of Industrial and Systems Engineering at Georgia Institute of Technology. His present research interests are credit risk derivatives, stochastic dynamic programming and game theory, and robust Bayesian statistics.