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The subsequent study concentrates on the importance of travel agents and the responsibilities undertaken in the UK travel industry with regards to the British Regulating Body, known as the Association of British Travel Agents. The study highlights the course of disintermediation and ABTA by discussing the responsibilities or role of major leading travel agents in the UK market. The topic then follows on to The Value Role of Tourism Intermediaries and their related Association: In The Case of Travel Agents and ABTA we analyse the disintermediation of travel agents and ABTA. Furthermore an…mehr

Produktbeschreibung
The subsequent study concentrates on the importance
of travel agents and the responsibilities undertaken
in the UK travel industry with regards to the
British Regulating Body, known as the Association of
British Travel Agents. The study highlights the
course of disintermediation and ABTA by discussing
the responsibilities or role of major leading travel
agents in the UK market. The topic then follows on
to The Value Role of Tourism Intermediaries and
their related Association: In The Case of Travel
Agents and ABTA we analyse the disintermediation of
travel agents and ABTA. Furthermore an analysis of
how ABTA member play a vital part in keeping the
consistency on customer relations with regards to
the ABTA Codes of Conduct, which all members must
comply with. Finally, the combined analysis of these
sources leads to the establishment of a wider
picture on the effect of disintermediation and as to
how ABTA may benefit travel agents and consumers.
This helps to evaluate the effectiveness and overall
performance of The Value Role of Tourism
Intermediaries and their related Association in the
UK Tourism Industry which is the general aim of this
study.
Autorenporträt
Daljeet Ahluwalia completed her graduate studies with honors at
Coventry University and currently lives with her family in
Berkshire. She is currently working as a teaching assistant and
is due to start teacher training in the area of business and
tourism in the coming year.