The Walt Disney Company has grown into a diversified global media giant, but is it still possible to identify a coherent Disney ethos? Examining everything from theme parks to merchandising to animation to live-action films, Disney Culture proposes that they all follow a core corporate philosophy dating back to the 1920s.
The Walt Disney Company has grown into a diversified global media giant, but is it still possible to identify a coherent Disney ethos? Examining everything from theme parks to merchandising to animation to live-action films, Disney Culture proposes that they all follow a core corporate philosophy dating back to the 1920s.
JOHN WILLS is a senior lecturer in American history and the director of American Studies at the University of Kent in Canterbury, England. He is the author of Conservation Fallout: Nuclear Protest at Diablo Canyon, California and U.S. Environmental History: Inviting Doomsday.
Inhaltsangabe
Acknowledgments Introduction Chapter One: Making Disney Magic Chapter Two: The World According to Disney Chapter Three: Disney Dollars Chapter Four: Disney Values Further Reading Works Cited Index
Acknowledgments Introduction Chapter One: Making Disney Magic Chapter Two: The World According to Disney Chapter Three: Disney Dollars Chapter Four: Disney Values Further Reading Works Cited Index
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