Displacement as a means to foster new usage innovations - Strocchia, Paolobiagio
32,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
  • Broschiertes Buch

New methods of researches and novel information have revolutionized the innovation scenario. Close collaboration with end-users is now a critical component of many types of product innovation improvement and has potential to make them the main future innovation source. The present study extends recent researches regarding product creativity ideas. The study shows how the involvement of the Displacement Template Theory helps end-users to increase their creativity in producing new ideas. Based on an empirical research, it is demonstrated that new creative ideas are possible as a consequence of…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
New methods of researches and novel information have revolutionized the innovation scenario. Close collaboration with end-users is now a critical component of many types of product innovation improvement and has potential to make them the main future innovation source. The present study extends recent researches regarding product creativity ideas. The study shows how the involvement of the Displacement Template Theory helps end-users to increase their creativity in producing new ideas. Based on an empirical research, it is demonstrated that new creative ideas are possible as a consequence of the utilization of the Displacement Template, superseding previous personal inclination to be creative.
Autorenporträt
Paolobiagio Strocchia was born in January 1985 (Milan, Italy). He studied Economics and specialised in Marketing Management at Bocconi University (2010). He held a master degree in Risk Management (2010). He worked for H3G Telecommunication (2008), Fila Europe (2009), Lactalis Nestlé (2010), INA Assitalia (2010) and Publitalia ¿80 (2011).