Harness change and challenge disruptive competitors by becoming a disruptive brand with innovation at its core, to deliver unique products and services and ensure growth in a shifting world.
Harness change and challenge disruptive competitors by becoming a disruptive brand with innovation at its core, to deliver unique products and services and ensure growth in a shifting world.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Chapter 00: Introduction Why it is vital to explore disruptive branding; Chapter 01: Convergence and divergence What change means for brands; Chapter 02: What makes you tick Define what drives your organization; Chapter 03: Strategy made visible Bring your idea alive through design; Chapter 04: Help your people to help you Engage your employees; Chapter 05: A promise delivered Shape the brand experience; Chapter 06: Prove it to succeed Develop on brand products and services; Chapter 07: Building customer loyalty Disrupt through great service; Chapter 08: Your idea made physical Create branded environments; Chapter 09: First impressions Launch your disruptive brand; Chapter 10: Measure, improve, repeat Measure brand performance; Chapter 11: Constant reinvention Stay ahead in times of change; Chapter 12: Index
Chapter 00: Introduction Why it is vital to explore disruptive branding; Chapter 01: Convergence and divergence What change means for brands; Chapter 02: What makes you tick Define what drives your organization; Chapter 03: Strategy made visible Bring your idea alive through design; Chapter 04: Help your people to help you Engage your employees; Chapter 05: A promise delivered Shape the brand experience; Chapter 06: Prove it to succeed Develop on brand products and services; Chapter 07: Building customer loyalty Disrupt through great service; Chapter 08: Your idea made physical Create branded environments; Chapter 09: First impressions Launch your disruptive brand; Chapter 10: Measure, improve, repeat Measure brand performance; Chapter 11: Constant reinvention Stay ahead in times of change; Chapter 12: Index
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