Disruptive Package Design - Siems, Paul
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Packaging is everywhere we go - in every business and household. Consumer goods fall into the most competitive, fastest-growing, look-based market sectors on planet Earth. To create an emotional reaction in your consumer and trigger that 'buy now' response, your package design needs to disrupt the visual space in its category. This book outlines a common-sense approach to the matter and methods that can be executed on any budget.

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Produktbeschreibung
Packaging is everywhere we go - in every business and household. Consumer goods fall into the most competitive, fastest-growing, look-based market sectors on planet Earth. To create an emotional reaction in your consumer and trigger that 'buy now' response, your package design needs to disrupt the visual space in its category. This book outlines a common-sense approach to the matter and methods that can be executed on any budget.
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Autorenporträt
Paul Siems is a Creative Leader that helps designers learn design methods and find solutions. Having customers in over 20 countries around the globe, he has spent many years as a graphic designer and photographer of global giants in foodservice and retail consumer goods. Siems has been awarded for creative excellence in advertising and design in numerous categories that include campaign creative, package design, branding, and creative leadership. If you're trying to move away from low-paying freelance projects by learning new techniques and design processes, have a more rewarding design career, land better gigs, and stand out in any category, then his publications can definitely help you.