Patrick Maes

Disruptive Selling

A New Strategic Approach to Sales, Marketing and Customer Service

• Broschiertes Buch

Produktbeschreibung

Transform your company by adopting disruptive selling strategies and empowering customers, through unique digital innovation relevant to both B2B and B2C companies.

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Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 8143
• Seitenzahl: 232
• Erscheinungstermin: 24. April 2018
• Englisch
• Abmessung: 233mm x 158mm x 15mm
• Gewicht: 355g
• ISBN-13: 9780749482343
• ISBN-10: 0749482346
• Artikelnr.: 48955867

Autorenporträt

Patrick Maes

Inhaltsangabe

• Section - ONE: The end of the world as we know it
• • Chapter - 00: Introduction to disruptive selling: start from scratch;
  • Chapter - 01: Disruption - understanding the new way of selling;
  • Chapter - 02: Creating connections with the new customer through disruptive selling;
• Section - TWO: There is no excuse for being boring
• • Chapter - 03: Creating your value proposition for disruptive selling;
• Section - THREE: Turning opportunity into sales results
• • Chapter - 04: Using people and resources within your disruption strategy;
  • Chapter - 05: Exploring automation and technology for disruptive selling;
  • Chapter - 06: Augmented and virtual reality in business;
• Section - FOUR: Lead, follow or get out of the way
• • Chapter - 07: Executing dynamic disruption and perpetual readiness;
  • Chapter - 08: The new age of disruptive selling - from reading to doing;

Rezensionen

"Not so long ago the disruptor was the anomaly. Patrick Maes confirms that those who don't renew and disrupt their sales organization will become the anomaly, with low chances of survival in this new world. Regardless of your industry, with this book there is no excuse not to accelerate!" Bert Naert CEO, Buysmetal NV - Klöckner Metals Belgium