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Document from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 2.1, Cardiff Metropolitan University, language: English, abstract: This paper will highlight the importance of diversity. Firstly, I will explain, what diversity is in general. Secondly, I will focus on the diversity's impact on the workforce. I will emphasise benefits and drawbacks of this phenomenon. I will also adduce some models associated with diversity. Furthermore, I will stress the main issues associated with diversity in Google. I will introduce the situation of women and ethnic groups in this enterprise. In addition, I will stress the initiatives, which Google is involved in and recommend some actions, which company should take to encourage more individuals to technical industry.