Divining Desire - Featherstone, Liza
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An engaging, accessible history of the focus group, looking at its origins in early European socialism, its subsequent use by Madison Avenue, and its employment today in consumer marketing and politics. Brimful of compelling anecdotes, and colorful first-hand reporting, Featherstone's survey shows how the primary purpose of the focus group has shifted from determining what we want, to selling us things we don't.

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Produktbeschreibung
An engaging, accessible history of the focus group, looking at its origins in early European socialism, its subsequent use by Madison Avenue, and its employment today in consumer marketing and politics. Brimful of compelling anecdotes, and colorful first-hand reporting, Featherstone's survey shows how the primary purpose of the focus group has shifted from determining what we want, to selling us things we don't.
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Autorenporträt
LIZA FEATHERSTONE is a journalist based in New York City and a contributing editor to The Nation, where she also writes the advice column "Asking for a Friend". Her work has appeared in the New York Times, Ms., and Rolling Stone among many other outlets. She is the co-author of Students Against Sweatshops: The Making of a Movement (Verso, 2002) and author of Selling Women Short: The Landmark Battle for Worker's Rights at Wal-Mart (Basic, 2004). She is the editor of False Choices: The Faux Feminism of Hillary Clinton.