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Conversations with both Swiss and ex-pat managers working in Switzerland, however, show that this is not the whole story. With its system of direct democracy, companies in Switzerland need to be particularly sensitive to the public sphere as its citizens have a powerful voice in shaping the countrys business environment. This book is geared towards international executives in the Swiss economy. It is also designed to serve as an introduction to the economic and political particularities of Switzerland, where dialogue between business executives and policymakers as well as society plays a decisive role.…mehr

Produktbeschreibung
Conversations with both Swiss and ex-pat managers working in Switzerland, however, show that this is not the whole story. With its system of direct democracy, companies in Switzerland need to be particularly sensitive to the public sphere as its citizens have a powerful voice in shaping the countrys business environment. This book is geared towards international executives in the Swiss economy. It is also designed to serve as an introduction to the economic and political particularities of Switzerland, where dialogue between business executives and policymakers as well as society plays a decisive role.
Autorenporträt
Heike Scholten, M.A., Sozialwissenschaftlerin, Gründerin von GENTINETTA_SCHOLTEN Wirtschaft Politik Gesellschaft GmbH. Zuvor stv. Kampagnenleiterin bei Economiesuisse, wissenschaftlich tätig am Institut f. Publizistik u. Medienforschung der Universität Zürich.Katja Gentinetta (_ 1968), Dr. phil., Studium der Philosophie, Germanistik und Geschichte in Zürich und Paris. Nach leitenden Positionen in Kultur und Verwaltung Stv. Direktorin des Think Tanks Avenir Suisse. Seit 2011 selbstständige Politikphilosophin, Mitinhaberin von GENTINETTA_ SCHOLTEN für gesellschaftspolitische Beratung, Lehrbeauftragte an den Universitäten St. Gallen, Zürich und Luzern sowie Verwaltungs- und Stiftungsrätin. Sie ist Kolumnistin bei der AZ Nordwestschweiz und moderiert zusammen mit Chefredaktor Eric Gujer die Sendung NZZ Standpunkte.Die beiden Autorinnen beraten und begleiten Unternehmen, Verbände, Behörden und Personen in wirtschafts-und gesellschaftspolitischen Fragen und politischer Kommunikation.