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Designer Alan Moore invites us to rethink not only what we produce whether it's a website, a handmade chair, or a business but how and why. With examples including Pixar, Apple, and Blitz Motorcycles, we are encouraged to ask: Is it useful and considered. Is it a thing of beauty?

Produktbeschreibung
Designer Alan Moore invites us to rethink not only what we produce whether it's a website, a handmade chair, or a business but how and why. With examples including Pixar, Apple, and Blitz Motorcycles, we are encouraged to ask: Is it useful and considered. Is it a thing of beauty?
Autorenporträt
Alan Moore has designed and created everything from books to businesses. He has a unique grasp on the forces that are reshaping our world and how to creatively respond to them. Working on six continents, Alan has shared his knowledge in the form of board and advisory positions at companies such as Hewlett Packard, Microsoft and The Coca Cola Company, workshops and speaking as well as teaching in institutions as wide ranging as MIT and Reading University's Typography Department, Sloan School of Management and INSEAD. He is the author of four books on creativity, marketing and business transformation including 'No Straight Lines: making sense of our nonlinear world' (2011). He still works as an artist. He tries everyday to lead a life as beautifully as he possibly can.