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People join organizations to bring about a desired future. But to succeed, they must be able to predict the behavior of those around them. By the same token, they must make themselves predictable. It's mutual predictability that makes for successful organizations. Passionate, down-to-earth, and highly readable, "Do Lunch or Be Lunch" will entertain, provoke, and prompt action.

Produktbeschreibung
People join organizations to bring about a desired future. But to succeed, they must be able to predict the behavior of those around them. By the same token, they must make themselves predictable. It's mutual predictability that makes for successful organizations. Passionate, down-to-earth, and highly readable, "Do Lunch or Be Lunch" will entertain, provoke, and prompt action.
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Autorenporträt
Jeffrey L. Cruikshank is a cofounder of Kohn-Cruikshank, Inc., a Boston-based communications consulting firm. He has written or cowritten a number of business-related books, including the bestselling Do Lunch or Be Lunch, and was a coauthor with David Sicilia of The Little Engine That Could.