Katie Tucker

Gebundenes Buch

Do Penguins Eat Peaches?

And Other Unexpected Ways to Discover What Your Customers Want

Beschreibung

Simple market research hacks from the world of big tech to help small businesses understand customers and build products and services that sell.

Autor

Katie Tucker is an inspirational product leader with over 12 years' experience in leading teams and delivering stand-out products and services. She started her career in the fast-paced world of commodity markets, working her way up from business reporter to managing editor before moving into more strategic roles. She worked for a successful FTSE 100 company for over ten years, inspiring teams, setting product strategies and delivering transformational products with a clear focus on user needs. In 2020 she founded Product Jungle to demystify big business customer research practices for small businesses. Katie has written and spoken on topics including business, family, travel and education appearing in The Times, The Independent, Motherdom, Courier, Living France, Smallbusiness.co.uk, BBC Radio (You and Yours) and TV (Working Lunch), Manchester Evening News and more. Katie is also the pen behind the popular newsletter Jungle Juice. She loves swimming, travel and oat lattes. She lives in London with her French partner, two kids and their dog Thunder.

Produktdetails

• Verlag: Practical Inspiration Publishing
• Seitenzahl: 256
• Erscheinungstermin: 17. Oktober 2023
• Englisch
• Abmessung: 216mm x 140mm x 16mm
• Gewicht: 445g
• ISBN-13: 9781788605618
• ISBN-10: 1788605616
• Artikelnr.: 69037618