David Hieatt

Do Purpose

Why Brands with A Purpose Do Better and Matter More

• Broschiertes Buch

Produktbeschreibung

In Do Purpose, David Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don t just make something, but change something as well.

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Produktdetails

• Verlag: The Do Book Co
• Seitenzahl: 160
• Erscheinungstermin: 7. Januar 2014
• Englisch
• Abmessung: 177mm x 118mm x 17mm
• Gewicht: 230g
• ISBN-13: 9781907974137
• ISBN-10: 190797413X
• Artikelnr.: 39904764

Autorenporträt

David Hieatt has been described as a marketing genius. After leaving Saatchi and Saatchi, he built Howies into one of the most influential active sports brands of the last decade. After selling it to Timberland, he co-founded The Do Lectures. It was voted in the Top Ten ideas festivals in the world by The Guardian and now takes place in West Wales, California and Australia. More recently he started Hiut Denim in his home town of Cardigan. A town that used to have Britain's biggest jeans factory. David has a cult internet following, and has spoken at Apple, Google, and many other top companies. He is also the author of Do Open: How a simple email newsletter can transform your business (Do Books, 2017).