Matt Hills

Gebundenes Buch

Doctor Who: The Unfolding Event -- Marketing, Merchandising and Mediatizing a Brand Anniversary

Beschreibung

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

Autor

Matt Hills is Professor of Film and TV Studies at Aberystwyth University. He is the author of five previous books, including Fan Cultures (2002), Triumph of a Time Lord (I.B. Tauris, 2010) and forthcoming from I.B. Tauris, Torchwood. Matt Hills is a regular reviewer for doctorwhonews.net, and has published widely on Doctor Who and media fandom.

Produktdetails

• Verlag: Palgrave Macmillan UK / Palgrave Pivot / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-137-46331-9
• 1st ed. 2015
• Seitenzahl: 146
• Erscheinungstermin: 20. Juli 2015
• Englisch
• Abmessung: 216mm x 140mm x 13mm
• Gewicht: 298g
• ISBN-13: 9781137463319
• ISBN-10: 1137463317
• Artikelnr.: 42953421