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Due to the ever increasing possibilities to travel, tourism has become an important driver of the economy all over the world. With respect to the various offers of travel, tourism in Germany has to catch up with the tourism of foreign countries. Thus, information about the attractions of the desired destination has to be easily available and appealing in order it to remain competitive. The importance of sport- and activity-tourism is rapidly growing, forming a significant part of tourism. In how far do the touristic offers have to be adopted to the general lifestyle of the tourists? Do we really need all kinds of touristic attractions in every possible destination? What do the tourists of the island Amrum in the northern Sea want?