Andere Kunden interessierten sich auch für
![How Positive and Negative Electronic Word of Mouth can Affect Consumer]( "How Positive and Negative Electronic Word of Mouth can Affect Consumer")
How Positive and Negative Electronic Word of Mouth can Affect Consumer32,99 €![Impact of Brand Awareness On Consumer Behaviour]( "Impact of Brand Awareness On Consumer Behaviour")
Impact of Brand Awareness On Consumer Behaviour26,99 €![Information Overload and its Influence on Customer's Decision. How does information overload affect customer`s decisions towards smartphones?]( "Information Overload and its Influence on Customer's Decision. How does information overload affect customer`s decisions towards smartphones?")
Information Overload and its Influence on Customer's Decision. How does information overload affect customer`s decisions towards smartphones?47,95 €![Gender and Consumer Purchase Decision on Durable Household Goods]( "Gender and Consumer Purchase Decision on Durable Household Goods")
Gender and Consumer Purchase Decision on Durable Household Goods23,99 €![The impact of product packaging on consumers¿ value perception]( "The impact of product packaging on consumers¿ value perception")
The impact of product packaging on consumers¿ value perception44,99 €![PREDICTING PURCHASE INTENTION OF NATIONAL CARS]( "PREDICTING PURCHASE INTENTION OF NATIONAL CARS")
PREDICTING PURCHASE INTENTION OF NATIONAL CARS32,99 €![Understanding Channel Purchase Intentions:]( "Understanding Channel Purchase Intentions:")
Understanding Channel Purchase Intentions:51,99 €
A case study of Coca Cola and Pepsi has been undertaken in order to comprehend whether or not branding affects consumer purchase decesion. Previous research ' The Pepsi Challenge' has been emulated and discussed in order to come to a conclusion.The research methodology consisted of a binomial experiment, conducted on participants and dealt with participant's ability to distinguish Coca- Cola from Pepsi. Quantitative analysis of questionnaires, given to participants, was utilised to create an analysis of graphs. A semiotic analysis of a Coca-Cola can as well as Pepsi can was conducted in order to comprehend the brand image of these respective brands. The Porter s Five Forces Framework was recreated for the soft-drink industry in order to gain a grasp of how the firms are likely to gain competitive advantages over other rival firms. The results obtained suggest that branding is a key variable affecting consumer purchase decision