Doing Business in Asia - Suder, Gabriele;Tsai, Terence;Varma, Sumati
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From the author of Doing Business in Europe (SAGE, 2018), Gabriele Suder has teamed up with Sumati Varma based in India, and Terence Tsai from China to bring this comprehensive solution for Asian business teaching and learning. The book offers a highly productive mix of international business and marketing theory, and is packed with pedagogical tools to engage and develop understanding, including two full-length corporate case studies per chapter.
This is a unique volume covering the most relevant topics of Asia-focused business and management practice spanning from cross-cultural…mehr

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Produktbeschreibung
From the author of Doing Business in Europe (SAGE, 2018), Gabriele Suder has teamed up with Sumati Varma based in India, and Terence Tsai from China to bring this comprehensive solution for Asian business teaching and learning. The book offers a highly productive mix of international business and marketing theory, and is packed with pedagogical tools to engage and develop understanding, including two full-length corporate case studies per chapter.

This is a unique volume covering the most relevant topics of Asia-focused business and management practice spanning from cross-cultural management to supply chain resilience to market entry and expansion strategy, and much more.

Specifically designed to meet the needs of Postgraduate, MBA and those taking part in Executive Education programmes, this exciting learning experience will prepare Asia's leaders of the future.
Autorenporträt
Professor Gabriele Suder is a business advisor, a Professor and distinguished, awardwinning, highly prolific author with more than 50 peer-reviewed scholarly journal articles and 12 international business and strategy books. In addition to this book, they include International Business, Doing Business in Europe (Sage Publications, three editions), The Routledge Companion to European Business and a book series on the impact of terrorism on internationalization (Edward Elgar Publications). In addition to her own publications, she has co-authored and co-edited several books, always across countries and time-zones: Effective international collaborations, in all sorts of ways, are Gabriele's passion. She is a reviewer for leading international business and strategy journals, and has published in many of them including, among others: Journal of World Business, International Business Review, European Journal of International Management, Australian Journal of International Affairs, International Journal of Human Resource Management, Journal of Knowledge Management Practice, PS: Political Science & Politics. She also has more than 70 corporate and sector case studies in training and practitioner journals. Gabriele is an editorial board member at the Journal of International Business Policy and International Business Review. Gabriele is currently Dean, New Business Accelerator, at Federation University Australia. She is active member of the Centre for Asian Business and Economics (CABE), and on the Board of the EU Centre on Shared Complex Challenges. Gabriele has also served as external research fellow and expert in different capacities at the most prestigious governmental and multilateral institutions including JETRO (Japan), the EU, UNCTAD, OECD and as World Investment Report Expert. She regularly advises on free trade agreements (market access and expansion for multinational companies) at governments across Asia. She is Past President of the Women of AIB (Academy of International Business) association and is currently Vice President of the Australia New Zealand International Business Academy (ANZIBA). In Asia, she has worked in academic and advisory capacities across more than 12 countries, with major projects based in China, Japan and India. In her practitioner capacity, at Gartner, Inc, Gabriele helps foreign-owned multinational companies strengthen and leverage their capabilities to overcome mission-critical challenges and hence to drive influential subsidiaries for the good of the corporation and of society. She also publishes for Gartner.
Rezensionen
Given the incredible diversity of business culture across Asia and the multiple layers of subtlety, Doing Business in Asia helps peel back this complexity.

Gabriele, Terence and Sumati manage to walk business leaders and students of business alike, through the challenges, issues and most importantly opportunities that draw many of us into the world of global business. I strongly recommend anyone who has an interest in business, regardless of the markets you serve, to keep Doing Business in Asia as a go to text as you make your way through your business career. The East India Company assured that the world would be connected to Asia irreversibly.

Andrew Martin