Doing Business in Emerging Markets - Cavusgil, S.Tamer / Ghauri, Pervez N. / Agarwal, Milind R.
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Main description:
Why should businesses be interested in emerging markets? Which markets offer the best opportunities? Providing strategies to help business people enter, negotiate and manage relationships in emerging markets, this book is written as a practical text for postgraduate and MBA courses in international marketing and international business.
The book: discusses the advances in information technology and their impact; considers methods for deciding which entry strategy is best; examines how firms can manage relationships with foreign customers; and provides advice on how to…mehr

Produktbeschreibung
Main description:
Why should businesses be interested in emerging markets? Which markets offer the best opportunities? Providing strategies to help business people enter, negotiate and manage relationships in emerging markets, this book is written as a practical text for postgraduate and MBA courses in international marketing and international business.

The book: discusses the advances in information technology and their impact; considers methods for deciding which entry strategy is best; examines how firms can manage relationships with foreign customers; and provides advice on how to select distributors.

Table of contents:
About the Authors
List of Exhibits
Preface
Chapter 1 Why Look at Emerging Economies?
Chapter 2 Emerging Market Potential
Chapter 3 Internationalization as a Business Strategy
Chapter 4 Export Marketing To and Sourcing in Emerging Economies
Chapter 5 Entry Strategies for Emerging Markets
Chapter 6 Developing and Managing Relationships in Emerging Markets
Chapter 7 Negotiation Process and Strategies for Emerging Markets
Chapter 8 Emerging Markets of Asia
Chapter 9 Emerging Markets of Eastern Europe
Chapter 10 Emerging Markets of Latin America, South Africa, and Turkey
Chapter 11 Conclusions: Some Guidelines for Doing Business in Emerging Markets
References
Autorenporträt
Professor Pervez Ghauri is professor of International Business at Manchester School of Management, UMIST, United Kingdom. He has taught in Sweden, Norway, France, the Netherlands, Indonesia and the United States in regular as well as executive education programmes. He has written more than ten books and numerous articles on International Marketing and International Business topics. He is the founding editor of International Business Review (IBR) and International Business and Management Series published by Elsevier. He sits on editorial boards of several academic journals. #9;Ghauris main research areas are Internalization Process, Entry Strategies and Negotiations. His publications include The Internationalization of the Firm (London: Thomson Learning); The Global Challenge for Multinational Enterprises (Amsterdam: Elsevier) and International Business Negotiations (Oxford: Pergamon).
Milind R. Agarwal, B.Engg. (Electronics amp; Communication), MBA (Logistics/Procurement), Michigan State University, 1994, is the founder President and CEO of Logistics Corporation of India, Ltd., based in Mumbai, India. During his studies at Michigan State University, he worked as a graduate research assistant for the Center for International Business Education and Research. He is a Certified Internal Quality Auditor for ISO 9000:2001. He is an active member of various trade bodies and associations of India. He is also a Visiting Professor at various management institutes in Mumbai. He is currently pursuing doctoral (PhD) studies in Philosophy of Management at the University of Mumbai, India. He can be reached at email: logindia@vsnl.com.
Professor Cavusgils teaching, research and administrative activities have focused on international business and marketing. His specific interests include the internationalization of the firm, global marketing strategy and internationalization of business education. In recent years, he has focused on the research development of computerized decision support systems for international business executives. Best known among these tools is CORE a computer program for assessment of Company Readiness to Export. Cavusgil has authored more than a dozen books and over one hundred refereed journal articles. His work is among the most cited contributions in international marketing. He is the founding editor of the Journal of International Marketing now published by the American Marketing Association, and Advances in International Marketing published by JAI Press, Inc. He serves on the editorial review boards of a dozen professional journals, including the Journal of Marketing and Journal of International Business Studies. Professor Cavusgil has been a member of Michigan State Universitys business research team since 1987.