John E. Spillan, Nicholas Virzi, Mauricio Garita

Doing Business In Latin America

Challenges and Opportunities

• Gebundenes Buch

Produktbeschreibung

This book discusses the historical, economic, cultural, political, and technological impacts of globalization and business conduct in Latin American countries. It considers both the contemporary business environment of the area and emerging trends.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 314
• Erscheinungstermin: 27. März 2014
• Englisch
• Abmessung: 260mm x 183mm x 21mm
• Gewicht: 788g
• ISBN-13: 9780415895989
• ISBN-10: 0415895987
• Artikelnr.: 40028639

Autorenporträt

John E. Spillan is Professor of Business at the University of North Carolina at Pembroke, USA. His articles have appeared in several leading journals including the Journal of Teaching in International Business, The Journal of Small Business Strategy, and the Journal of Business in Developing Nations. Nicholas Virzi is Senior Vice President of the American Chamber of Commerce, as well as a Director at the Private Sector Council for Competitiveness in Guatemala. Mauricio Garita is Professor at the Universidad Rafael Landivar and Universidad Galileo, Guatemala, specializing in international economy, game theory and microeconomics.

Inhaltsangabe

1. Introduction 2. Current Business Environment 3. Historical Perspective
on Doing Business in LA 4. Cultural Issues Affecting Business Activity in
LA 5. The Impact of Technology on Business in LA 6. Regional Political
Factors Affecting Business Ventures 7. What is The Economic Climate in
Latin America? 8. Establishing Businesses In Latin America 9. The Marketing
Process 10. The Marketing Mix -Global Marketing 11. Conclusions and The
Future