Mark Saunders, Philip Lewis

Doing Research in Business and Management

• Broschiertes Buch

Produktbeschreibung

Support your students learn the theory and techniques behind research methods used in business. Doing Research in Business Management, 2nd edition, teaches the basic principles of research methods in an easy-to-follow way, covering all the areas of research, from writing a research proposal to completing an entire research project.

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Produktdetails

• Verlag: Pearson Education Limited
• 2 ed
• Seitenzahl: 280
• Erscheinungstermin: 27. Oktober 2017
• Englisch
• Abmessung: 238mm x 172mm x 17mm
• Gewicht: 412g
• ISBN-13: 9781292133522
• ISBN-10: 129213352X
• Artikelnr.: 49720874

Autorenporträt

Mark Saunders is Professor of Business Research Methods at Birmingham Business School, University of Birmingham. Philip Lewis is a former Principal Lecturer at The Business School, University of Gloucestershire.

Inhaltsangabe

About this book About the authors Acknowledgements
1. Choosing your research topic
2. Reviewing the literature
3. Managing the research process
4. Using secondary data
5. Choosing your research design
6. Collecting data
7. Analysing data
8. Writing and presenting the research proposal
Bibliography Appendix Index