David E Gray
Doing Research in the Business World: Paperback with Interactive eBook
David E Gray
Doing Research in the Business World: Paperback with Interactive eBook
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Practical and clear, this book guides business and management students through the entire research process. Starting with the basics and fully grounded in the context of actually doing research, this is the perfect companion as they tackle a research project head on for the first time.
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Practical and clear, this book guides business and management students through the entire research process. Starting with the basics and fully grounded in the context of actually doing research, this is the perfect companion as they tackle a research project head on for the first time.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Produktdetails
- Produktdetails
- Verlag: Sage Publications Ltd
- Seitenzahl: 880
- Erscheinungstermin: 28. November 2019
- Englisch
- Abmessung: 195mm x 382mm x 36mm
- Gewicht: 1908g
- ISBN-13: 9781529704198
- ISBN-10: 1529704197
- Artikelnr.: 58356171
- Verlag: Sage Publications Ltd
- Seitenzahl: 880
- Erscheinungstermin: 28. November 2019
- Englisch
- Abmessung: 195mm x 382mm x 36mm
- Gewicht: 1908g
- ISBN-13: 9781529704198
- ISBN-10: 1529704197
- Artikelnr.: 58356171
David Gray was Professor of Leadership and Organisational Behaviour at the University of Greenwich. His research interests, and publication record, included research methods, management learning (particularly coaching and mentoring), professional identity, action learning, reflective learning, management learning in SMEs and the factors that contribute to SME success. He published books and articles on research methods, organizational learning, and coaching and mentoring. David led a number of EU-funded research programmes including one examining the impact of coaching on the resilience of unemployed managers in their job-searching behaviours and another on how action learning can sustain unemployed managers in starting their own business. He also completed a global survey into the professional identity of coaches.
Chapter 1: Introduction
Part A: Principles and Planning for Research
Chapter 2: Theoretical Perspectives and Research Methodologies in Business
Chapter 3: Selecting and Planning Business Research Proposals and Projects
Chapter 4: Business Research Ethics
Chapter 5: Searching, Critically Reviewing and Using the Literature in
Business
Part B: Research Methodology and Design
Chapter 6: Quantitative Research Design
Chapter 7: Qualitative Research Design
Chapter 8: Mixed Methods Research Design
Chapter 9: Sampling Strategies in Business
Chapter 10: Designing Descriptive and Analytical Surveys for Business
Chapter 11: Designing Case Studies for Business
Chapter 12: Designing Evaluations in Business
Chapter 13: Action Research and Change in Business
Part C: Data Collection Methods
Chapter 14: Questionnaires
Chapter 15: Interviewing
Chapter 16: Non-participant Observation
Chapter 17: Ethnography and Participant Observation
Chapter 18: Focus Groups
Chapter 19: Unobtrusive Measures
Chapter 20: Visual Methods
Chapter 21: Digital Methods
Chapter 22: Secondary Data Analysis
Part D: Analysis and Report Writing
Chapter 23: Getting Started with SPSS
Chapter 24: Analysing and Presenting Quantitative Data
Chapter 25: Getting Started with NVivo
Chapter 26: Analysing and Presenting Qualitative Data
Chapter 27: Writing up the Research in a Business Report
Chapter 28: Preparing for Business Presentations and for Vivas
Part A: Principles and Planning for Research
Chapter 2: Theoretical Perspectives and Research Methodologies in Business
Chapter 3: Selecting and Planning Business Research Proposals and Projects
Chapter 4: Business Research Ethics
Chapter 5: Searching, Critically Reviewing and Using the Literature in
Business
Part B: Research Methodology and Design
Chapter 6: Quantitative Research Design
Chapter 7: Qualitative Research Design
Chapter 8: Mixed Methods Research Design
Chapter 9: Sampling Strategies in Business
Chapter 10: Designing Descriptive and Analytical Surveys for Business
Chapter 11: Designing Case Studies for Business
Chapter 12: Designing Evaluations in Business
Chapter 13: Action Research and Change in Business
Part C: Data Collection Methods
Chapter 14: Questionnaires
Chapter 15: Interviewing
Chapter 16: Non-participant Observation
Chapter 17: Ethnography and Participant Observation
Chapter 18: Focus Groups
Chapter 19: Unobtrusive Measures
Chapter 20: Visual Methods
Chapter 21: Digital Methods
Chapter 22: Secondary Data Analysis
Part D: Analysis and Report Writing
Chapter 23: Getting Started with SPSS
Chapter 24: Analysing and Presenting Quantitative Data
Chapter 25: Getting Started with NVivo
Chapter 26: Analysing and Presenting Qualitative Data
Chapter 27: Writing up the Research in a Business Report
Chapter 28: Preparing for Business Presentations and for Vivas
Chapter 1: Introduction
Part A: Principles and Planning for Research
Chapter 2: Theoretical Perspectives and Research Methodologies in Business
Chapter 3: Selecting and Planning Business Research Proposals and Projects
Chapter 4: Business Research Ethics
Chapter 5: Searching, Critically Reviewing and Using the Literature in
Business
Part B: Research Methodology and Design
Chapter 6: Quantitative Research Design
Chapter 7: Qualitative Research Design
Chapter 8: Mixed Methods Research Design
Chapter 9: Sampling Strategies in Business
Chapter 10: Designing Descriptive and Analytical Surveys for Business
Chapter 11: Designing Case Studies for Business
Chapter 12: Designing Evaluations in Business
Chapter 13: Action Research and Change in Business
Part C: Data Collection Methods
Chapter 14: Questionnaires
Chapter 15: Interviewing
Chapter 16: Non-participant Observation
Chapter 17: Ethnography and Participant Observation
Chapter 18: Focus Groups
Chapter 19: Unobtrusive Measures
Chapter 20: Visual Methods
Chapter 21: Digital Methods
Chapter 22: Secondary Data Analysis
Part D: Analysis and Report Writing
Chapter 23: Getting Started with SPSS
Chapter 24: Analysing and Presenting Quantitative Data
Chapter 25: Getting Started with NVivo
Chapter 26: Analysing and Presenting Qualitative Data
Chapter 27: Writing up the Research in a Business Report
Chapter 28: Preparing for Business Presentations and for Vivas
Part A: Principles and Planning for Research
Chapter 2: Theoretical Perspectives and Research Methodologies in Business
Chapter 3: Selecting and Planning Business Research Proposals and Projects
Chapter 4: Business Research Ethics
Chapter 5: Searching, Critically Reviewing and Using the Literature in
Business
Part B: Research Methodology and Design
Chapter 6: Quantitative Research Design
Chapter 7: Qualitative Research Design
Chapter 8: Mixed Methods Research Design
Chapter 9: Sampling Strategies in Business
Chapter 10: Designing Descriptive and Analytical Surveys for Business
Chapter 11: Designing Case Studies for Business
Chapter 12: Designing Evaluations in Business
Chapter 13: Action Research and Change in Business
Part C: Data Collection Methods
Chapter 14: Questionnaires
Chapter 15: Interviewing
Chapter 16: Non-participant Observation
Chapter 17: Ethnography and Participant Observation
Chapter 18: Focus Groups
Chapter 19: Unobtrusive Measures
Chapter 20: Visual Methods
Chapter 21: Digital Methods
Chapter 22: Secondary Data Analysis
Part D: Analysis and Report Writing
Chapter 23: Getting Started with SPSS
Chapter 24: Analysing and Presenting Quantitative Data
Chapter 25: Getting Started with NVivo
Chapter 26: Analysing and Presenting Qualitative Data
Chapter 27: Writing up the Research in a Business Report
Chapter 28: Preparing for Business Presentations and for Vivas