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This practical text introduces students to all the principal data collection methods and data analyses used in social psychology. Each chapter describes a particular method and shows how it can be applied to a research question. Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings. Both qualitative and quantitative methods of analysis are detailed where appropriate. Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics. Throughout, step-by-step exercises for students and notes for course leaders support the teaching and learning process.
"An indispensible volume for research training in socialpsychology, this book impresses for the wealth of teaching andresearch experience underpinning every chapter, confidently leadingthe student from introductory through to advanced aspects of a widerange of methods. Doing Social Psychology successfullyconveys not only the rationale, key decisions and practicalitieswhich every student should know but also communicates theexcitement and commitment which makes for high quality research."Sonia Livingstone, Professor of Social Psychology,LSE
"With an impressive cast of contributors and a comprehensivetreatment of the research approaches on offer in the discipline,this book should earn the gratitude of social psychology teacherseverywhere. Doing social psychology is about using the tools ofresearch to answer particular questions with evidence; this bookwill help and encourage students to open the tool box." NickEmler, Professor of Social Psychology, University ofSurrey
"This revised and extended volume presents clear and practicalguidance on learning how to use the research methods that are mostwidely used by contemporary British social psychologists. In theprocess, it also provides useful introductions to many of theircurrent cutting-edge research topics." Peter Smith, Professor ofSocial Psychology, University of Sussex
"Readers of the book would argue that the most outstandingfeature of this text is its stand-alone usefulness as a source ofreferences... Used correctly the contents of this book will provehelpful for new social psychology researchers wanting to betterunderstand one of the particular research methods included and gainconfidence through practice in its application." Psychology inSociety, Issue 31, 2005
"With an impressive cast of contributors and a comprehensivetreatment of the research approaches on offer in the discipline,this book should earn the gratitude of social psychology teacherseverywhere. Doing social psychology is about using the tools ofresearch to answer particular questions with evidence; this bookwill help and encourage students to open the tool box." NickEmler, Professor of Social Psychology, University ofSurrey
"This revised and extended volume presents clear and practicalguidance on learning how to use the research methods that are mostwidely used by contemporary British social psychologists. In theprocess, it also provides useful introductions to many of theircurrent cutting-edge research topics." Peter Smith, Professor ofSocial Psychology, University of Sussex
"Readers of the book would argue that the most outstandingfeature of this text is its stand-alone usefulness as a source ofreferences... Used correctly the contents of this book will provehelpful for new social psychology researchers wanting to betterunderstand one of the particular research methods included and gainconfidence through practice in its application." Psychology inSociety, Issue 31, 2005