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Q: How do you measure trust? Not just in people but in brands. In the age of digital and AI, trust is on life support. One misstep and your brand's credibility could crumble overnight. If you're leading a team, managing a brand, or shaping a strategy, this book is your competitive edge. In Don't Believe the Hype, author Gal Borenstein reveals how to navigate this new reality. From combating AI-driven misinformation to building loyalty in an era of skepticism, this book is your executive guide to brand resilience. Also, it presents a new framework for managers: the GUARDIAN Digital Trust Framework(TM) and actionable strategies to protect and grow your brand's trust equity. If you've read Simon Sinek's Start with Why, you know how big ideas can shift your perspective. Don't Believe the Hype does that for trust-redefining it as the foundation of every brand's survival and success in today's world. This isn't just another business book - it's your essential playbook for survival and success in the digital age. With practical frameworks, real-world case studies, and actionable strategies, this guide equips you with everything you need to build and maintain digital trust. About the Author: Mr. Gal Borenstein is an expert in digital branding and strategic marketing, with nearly thirty years of experience helping hundreds of companies in the high-tech and professional services sectors. He is recognized for his insights on brand trust strategies that help shape brands, which have been featured on national business shows and in leading industry publications. Borenstein has helped many technology companies enhance their brand promises. His earlier business books include " Activate!" and "What Really Counts for CEOs." Gal earned his Bachelor's Degree in Communications from Temple University in Philadelphia, Pennsylvania, and his Master's Degree with Honors in Business and Telecommunications Management from George Mason University in Fairfax, Virginia.
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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.