Don't Just Brand There, Do Something - Bartlett Piland, Martha
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Erscheint vorauss. 11. März 2025
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Whether you're branding a de novo bank, a well-established institution, or a fintech, building a brand with substance beyond the quippy slogan requires two things: 1. Finding something unique and ownable, and 2. Taking action with it. That means baking in actions that support this position throughout the entire organization. Every day, with every person. If you can do that, no one--I mean no one--can stack up to you. That's because you will have seized a position that delivers unequaled value to customers, employees, and stockholders that no one else can replicate. For those brave enough and…mehr

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Produktbeschreibung
Whether you're branding a de novo bank, a well-established institution, or a fintech, building a brand with substance beyond the quippy slogan requires two things: 1. Finding something unique and ownable, and 2. Taking action with it. That means baking in actions that support this position throughout the entire organization. Every day, with every person. If you can do that, no one--I mean no one--can stack up to you. That's because you will have seized a position that delivers unequaled value to customers, employees, and stockholders that no one else can replicate. For those brave enough and bold enough, this book will show you how to do just that. If you're ready to be more than a commodity in the marketplace and be positioned for longterm success, this is a must-read. Actually, it's a must-do.
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Autorenporträt
Martha Bartlett Piland, CFMP, is the founder of Banktastic(R), a national branding and marketing agency in Topeka, Kansas. Her firm focuses on financial institutions, fintechs and the companies that serve them. A highly-sought speaker, author, and media source, Martha's perspective on branding, marketing, and customer experience is shaking up an industry mired in commodity positioning. With her guidance, financial brands can move into unique and stronger positions in the marketplace and bring more value to their employees, customers, and stockholders. She is widely regarded as not only a marketing industry expert, but as an innovative entrepreneur and business leader. In 2017, she was inducted into the Kansas Business Hall of Fame.