Bill Cates

Don't Keep Me a Secret: Proven Tactics to Get Referrals and Introductions

• Broschiertes Buch

Produktbeschreibung

Create an Army of Advocates for You and Your Business Word-of-mouth, person-to-person connections matter more to your success than all the hard-sell strategies in the world. This ingenious self-marketing guide by America's #1 "Referral Guru" reveals surefire secrets that will help you to identify, and successfully meet, hundreds of high-quality referrals. Without spending a dime, you can shorten your sales cycle, increase your profits, and expand your network of friends and contacts--by giving them something to talk about. You will discover * The 7 Deadly Referral Mistakes and How to Avoid Them * 12 Ways to Get Great Prospects Calling You * 10 Social Prospecting Ideas That Generate Referrals * 6 Tactics for Stronger Introductions * PLUS the 4-Point VIPS MethodTM for Asking for Referrals Whether you're a small business owner, self-employed worker, or company salesperson, referrals are the most inexpensive and effective way to drum up business. With Cates' techniques, you can establish a real name for yourself by making more connections, and more money, than you ever thought possible. "I dare you to read this book and not come away with a dozen or more ideas you can put to use immediately." -Gerhard Gschwandtner, publisher, Selling Power magazine

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Produktdetails

• Verlag: McGraw Hill LLC
• Seitenzahl: 176
• Erscheinungstermin: 1. September 2007
• Englisch
• Abmessung: 228mm x 154mm x 11mm
• Gewicht: 249g
• ISBN-13: 9780071494540
• ISBN-10: 0071494545
• Artikelnr.: 22853807

Autorenporträt

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Inhaltsangabe

Part I: Prepare Yourself for Referral Success
Chapter 1: 7 Deadly Referral Mistakes - Are You Making Them?
Chapter 2: What's in it for you?
Chapter 3: Become a Student of the Referral Game
Part II: Tactics & Strategies to Get More Referrals
Chapter 4: Get Great Prospects Calling You
Chapter 5: Tap into the Power of Social Prospecting
Chapter 6: Plant Referral Seeds Now-Reap Referrals Later
Chapter 7: Leverage Your Value by Asking for Referrals
Chapter 8: Get Introduced and Show Your Appreciation
Chapter 9: Create Your Networking Sales Force
Chapter 10: This Book is Worthless, Unless...