J. David Johnson

Dosage

A Guiding Principle for Health Communicators

• Gebundenes Buch

Produktbeschreibung

Healthcare professionals calculate dosage when dispensing medicine and determining treatment plans. This text applies the concept of dosage to communication. We often assume that "more is more" when it comes to communicating, but in all interactions there are ideal and different "quantities" of communication that will get the job done with a better result. Dosage explores this concept of varying doses of communication within the field of health communication, examining one-on-one, doctor-patient interactions and broader, public-health contexts, encouraging aspiring healthcare professionals to consider the best ways to communicate with patients, colleagues, and the public.

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Produktdetails

• Verlag: Rowman & Littlefield
• Seitenzahl: 194
• Erscheinungstermin: 12. September 2013
• Englisch
• Abmessung: 235mm x 157mm x 15mm
• Gewicht: 448g
• ISBN-13: 9781442221246
• ISBN-10: 1442221240
• Artikelnr.: 38082773

Autorenporträt

J. David Johnson is a professor in the Department of Communication at the University of Kentucky.

Inhaltsangabe

List of Figures and Tables Chapter 1: Introduction and Overview Chapter 2:
Definition and the Use of Metaphor Chapter 3: Interpersonal Chapter 4:
Interprofessional Teams Chapter 5: Mass Media Chapter 6: Diffusion and
Dissemination Chapter 7: Change Chapter 8: Health Information Technology
Chapter 9: Summing Up References