Mikko Laamanen, Mario Campana, Maria Rita Micheli

Gebundenes Buch

Drag as Marketplace

Contemporary Cultures, Identities and Business

Herausgeber: Laamanen, Mikko; Duffy, Katherine; Venkatraman, Rohan; Micheli, Maria Rita; Campana, Mario

Beschreibung

Now a multi-million-dollar industry blending art, politics, and entertainment, drag's popularity has soared in recent years. Yet, despite its rise as a consumer product, research exploring the intersection of drag and markets remains scarce. This interdisciplinary collection fills that void, exploring drag's market impact.

Autor

Mikko Laamanen is Research Professor at Consumption Research Norway, Oslo Metropolitan University. Mario Campana is Senior Lecturer in Marketing at the School of Management, University of Bath. Maria Rita Micheli is Associate Professor in Strategy at IESEG School of Management. Rohan Venkatraman is Lecturer in Marketing at the Birmingham Business School, University of Birmingham. Katherine Duffy is Senior Lecturer in Marketing at the Adam Smith Business School, University of Glasgow.

Produktdetails

• Verlag: Bristol University Press
• Seitenzahl: 226
• Erscheinungstermin: 27. Dezember 2024
• Englisch
• Abmessung: 234mm x 156mm x 14mm
• Gewicht: 514g
• ISBN-13: 9781529237443
• ISBN-10: 1529237440
• Artikelnr.: 70025493