Dream Ticket® Business Strategy in the Digital Age - Brooking, Annie
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How do you know which goals to choose for your business to maximise its success? This book looks at why business planning is hard and proposes a new way of planning that will give a business a better chance of being successful. Dream Ticket shows the reader how to visualise a business in the future using a subset of 46 "assets" which comprise the Intellectual Capital of the business. These assets are intangible: - Market Assets which give a business power in the marketplace - Intellectual Property Assets which are assets of the mind protectable in law - Infrastructure Assets which give a…mehr

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Produktbeschreibung
How do you know which goals to choose for your business to maximise its success? This book looks at why business planning is hard and proposes a new way of planning that will give a business a better chance of being successful. Dream Ticket shows the reader how to visualise a business in the future using a subset of 46 "assets" which comprise the Intellectual Capital of the business. These assets are intangible: - Market Assets which give a business power in the marketplace - Intellectual Property Assets which are assets of the mind protectable in law - Infrastructure Assets which give a business internal strength - Human Centred Assets which are assets a business has by way of its employees and subcontractors. Dream Ticket uses a powerful visualisation method to track a business over time so it's easy to see if the business is moving towards achieving its goals.
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