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Whether one is an entrepreneur, a widget maker, or a marketer, this book explains how to become a Dreamweaver--a person who gets to know his customers, reaching new ones and demonstrating the impact of his or her products on consumers' lives. 33 graphs.

Produktbeschreibung
Whether one is an entrepreneur, a widget maker, or a marketer, this book explains how to become a Dreamweaver--a person who gets to know his customers, reaching new ones and demonstrating the impact of his or her products on consumers' lives. 33 graphs.
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