Nawal K Taneja

Driving Airline Business Strategies through Emerging Technology

• Gebundenes Buch

Produktbeschreibung

In the rapidly evolving airline industry, new technologies play an increasingly critical role in the delivery of real and perceived value in reducing costs, enhancing revenue, and improving customer service and customer safety/security. This book focuses at a senior executive level, examining the key forces affecting the airline business and their potential in terms of short and long-term strategies.

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Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 216
• Erscheinungstermin: 28. August 2002
• Englisch
• Abmessung: 234mm x 156mm x 14mm
• Gewicht: 481g
• ISBN-13: 9780754619710
• ISBN-10: 0754619710
• Artikelnr.: 57040725

Autorenporträt

Taneja, Nawal K.

Inhaltsangabe

Contents: Challenges Driven by the Changing Airline Customer and Industry
Dynamics: The changing airline customer; Industry dynamics. Opportunities
Driven by Emerging Technology: Operational planning; Products development;
Airline profitability measurements. Market Segmentation and Customer
Relationship Management: Market segmentation; Customer relationship
management. E-Business and its Application to Airlines: Overview of
E-Business; Key drivers of E-Business. Opportunities Driven by Emerging
Aircraft Technology: Long-haul international markets; Regional markets;
Personal transportation. Forces Transforming the Air Cargo Market: Changing
needs of shippers; Evolving industry structure; Bridling technology to
redefine the air cargo market. Business Structures and Processes to
Capitalize on Emerging Technology: Vision and role of technology; Business
philosophies, structures, and systems. A Call for Action: Index.